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Dear Colleague:

The health care field is in the midst of seismic change. At times, it seems that hospitals are presented with new challenges on a daily basis—from new payment models and reporting requirements to implementing new technology that touches every aspect of patient care.

With so much at stake as we transform the health care delivery system, it is critical that hospital leaders speak up, loudly and forcefully, on behalf of their organizations and communities. Legislators, policymakers and regulators need to understand what efforts hospitals have undertaken, and continue to pursue, to improve patient care. And they need to understand the real impact any additional changes will have on those efforts.

It is that realization that inspired this year’s AHA Annual Membership Meeting theme — Pursuing Excellence. One Vision, One Voice — scheduled for April 10-13 in our nation’s capital.

In these challenging times, it is critical that the hospital field articulate one vision and speak with one voice as we contemplate the steps that will be necessary to attain that desired future state.

There is no better advocate for your hospital than its leaders and trustees. You are in the best position to help legislators understand all that your hospital does for the community 24 hours a day, 365 days a year, and the challenges that you face as you strive to continue to deliver those services in this new frontier. The AHA Annual Membership Meeting will provide you with the information and context you need to advocate on behalf of both your hospital and the field as a whole.

And as always, the Annual Membership Meeting is a terrific opportunity to hear from some of the most respected opinion, political and health care leaders in the nation, and to renew friendships, make new ones and network with others from across the country.

Please make plans to join your colleagues in our nation’s capital April 10-13 for the AHA’s 2011 Annual Membership Meeting! I look forward to welcoming you.

Rich Umbdenstock      
President and CEO      
American Hospital Association 



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