2014 AHA Environmental Scan

The 2014 AHA Environmental Scan is designed to help hospital and health system leaders better understand the health care landscape. In this webcast, hear AHA President and CEO Rich Umbdenstock and Vice President of Strategic & Business Planning Gene O'Dell discuss critical issues, key emerging trends and market forces that have a high probability of affecting the health care field.

This year’s webcast can now be viewed in its entirety or by specific segmented topic.  A list of categories is below:


Rich Umbdenstock
President and CEO
American Hospital Association
Gene O'Dell
Vice President
Strategic and Business Planning
American Hospital Association

Categories include:

  • Consumers and Demographics
  • Economy and Finance
  • Human Resources
  • IT and E-Health
  • Insurance and Coverage
  • Political Issues
  • Provider Organizations and Physicians
  • Quality and Patient Safety
  • Science and Technology


The 2014 AHA Environmental Scan Webcast can be viewed in its entirety or by specific topic. Please choose your preferred video within the player below.


About AHA


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