October 26, 2012


Scanning Future Horizons  

Rich Umbdenstock, AHA President and CEO

We won't know for a while how the election turns out, or how hospitals will be affected as Congress takes on a series of fiscal challenges after the election and early next year. But thanks to the 2013 American Hospital Association Environmental Scan, we have a lot of insight into market forces that are likely to affect hospitals in the years to come. This document is indispensible in the strategic planning process at the AHA, giving us a glimpse at how important trends, such as changes in demographics, the economy, technology and the workforce, will affect the health care landscape - and how the AHA will need to change in order to best serve members in the years ahead. We hope hospitals will find it equally useful in planning how to serve their patients and communities.

Thanks,
Rich

 Questions or Comments?
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rich@aha.org

 

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