Mastering an Access Strategy to Prepare for Health Care’s Future
Event Format
Date
Thu, Jan 27, 2022, 12:00 PM – Thu, Jan 27, 2022, 01:00 PMCost
Type
Event Host

Description
On-demand Webinar
Mastering an Access Strategy to Prepare for Health Care’s Future
Best Practices Gleaned from the Retail Industry and RWJBarnabas Health
Thursday, January 27, 2022
1 - 2 p.m. Eastern; noon - 1 p.m. Central; 10 - 11 a.m. Pacific
Success in the health care field of the future will be all about access — offering convenient points of entry to grow your relationship with consumers over time. Sometimes the point of entry will be a traditional hospital setting. Sometimes it will be a system or partner-owned outpatient clinic. And sometimes it will be virtual care.
This presents a challenge for health care providers who are used to managing limited channels. In this webinar, we’ll talk about the challenge, the parallels with the retail industry’s “omnichannel” evolution, and the role that analytics can play in developing a holistic access strategy. You will also hear first-hand insights into how RWJBarnabas Health is approaching this critical process.
Attendees Will Learn:
- The purpose and major components of an access strategy.
- Best practices for a holistic access strategy by examining the retail industry’s evolution.
- The role that consumer analytics can play in guiding the strategic planning process.
Speakers:
Annie Steelman, FACHE
Senior Vice President, System Strategy
RWJBarnabas Health
New Brunswick, N.J.
Bill Stinneford
Senior Vice President, Strategic Sales
Buxton
Fort Worth, Texas
Nikki Viner
Vice President, Strategic Accounts
Buxton
Fort Worth, Texas
Sponsored By
