Event Format



Thu, Jan 27, 2022, 12:00 PM – Thu, Jan 27, 2022, 01:00 PM




Webinar Recordings

Event Host

Contact Information

Kristin Oliver


On-demand Webinar


Mastering an Access Strategy to Prepare for Health Care’s Future 
Best Practices Gleaned from the Retail Industry and RWJBarnabas Health 

Thursday, January 27, 2022 
1 - 2 p.m. Eastern; noon - 1 p.m. Central; 10 - 11 a.m. Pacific  

Success in the health care field of the future will be all about access — offering convenient points of entry to grow your relationship with consumers over time. Sometimes the point of entry will be a traditional hospital setting. Sometimes it will be a system or partner-owned outpatient clinic. And sometimes it will be virtual care.  
This presents a challenge for health care providers who are used to managing limited channels. In this webinar, we’ll talk about the challenge, the parallels with the retail industry’s “omnichannel” evolution, and the role that analytics can play in developing a holistic access strategy. You will also hear first-hand insights into how RWJBarnabas Health is approaching this critical process.   
Attendees Will Learn:  

  • The purpose and major components of an access strategy. 
  • Best practices for a holistic access strategy by examining the retail industry’s evolution. 
  • The role that consumer analytics can play in guiding the strategic planning process. 

Annie Steelman, FACHE 
Senior Vice President, System Strategy 
RWJBarnabas Health 
New Brunswick, N.J. 
Bill Stinneford 
Senior Vice President, Strategic Sales 
Fort Worth, Texas 
Nikki Viner 
Vice President, Strategic Accounts 
Fort Worth, Texas 

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