Event Format



Fri, Nov 09, 2018, 02:00 PM – Fri, Nov 09, 2018, 03:00 PM

Event Host

American Hospital Association

Open To



The proliferation of disruptors in healthcare coupled with the desire to connect with consumers provided the impetus for Providence St. Joseph Health to adopt and implement an aggressive and sophisticated digital strategy focused on the last mile consumer transaction and engagement.  Please join us to hear Elaine and Aaron present their strategy, successes and lessons learned through their innovative and pioneering consumer digital strategy. Please register here for the webinar.


Elaine Couture Image
Elaine Couture, RN
Executive VP/Regional Chief Executive WA/MT, Providence Health and Services and Chief Executive, Providence Health Care, Spokane, WA.

Elaine Couture serves as executive vice president and regional chief executive of Providence Health Care, Washington and Montanta as well as CEO of Providence Health Care in Spokane, Wash.  She oversees five medical centers including two critical access hospitals and a children’s hospital, plus a full range of health care services.  She is also an adjunct faculty member at the Washington State University College of Nursing.


Aaron Martin Image
Aaron Martin
Executive vice president, chief digital officer, Providence St. Joseph Health Managing general partner, Providence Ventures.

Aaron Martin serves as executive vice president, chief digital officer of Providence St. Joseph Health (PSJH) and managing general partner of Providence Ventures. He is responsible for the digital, web, mobile and online marketing channels for PSJH. His team is also responsible for driving innovative programs across PSJH that increase convenience, lower cost and improve quality.

Prior to PSJH, Mr. Martin worked for Amazon, McKinsey & Company, and was an executive/founder of two early-stage technology companies funded by New Enterprise Associates and Mayfield.