Date

Wed, Oct 28, 2026, 02:00 PM CDT – Wed, Oct 28, 2026, 03:00 PM CDT

Event Host

Description

Urban hospitals and academic medical centers deliver essential services that improve community health, expand access to care and support patients with complex and diverse needs. As demands around affordability, transparency, and accountability continue to grow, effectively demonstrating the value and impact of these efforts has never been more important. 

Join the American Hospital Association for a focused discussion on strengthening public trust, advancing affordability efforts and aligning advocacy strategies in today's complex care environment.

This webinar will highlight practical approaches to increase transparency and strengthen communications around affordability. Participants will hear peer best practices, learn strategies for connecting organizational priorities to public messaging that resonates with patients, employees, policymakers, and community leaders, and gain access to turnkey resources your organization can use. 

Participants will explore: 

  • Current drivers of public trust and confidence in hospitals and health systems. 

  • Practical approaches for communicating hospital value, demonstrating accountability and illustrating the impact of investments in patient care and community health. 

  • The relationship between affordability and the broader health care environment. 

  • Actionable strategies to advance affordability while preserving access to essential services and the resources communities rely on most. 

  • Opportunities to strengthen advocacy through national-state alignment, shared messaging and coordinated engagement.