Hospitals in Action:          Building Trust, Advancing Affordability and Aligning Advocacy

Hospitals and health systems work every day to advance the health and well-being of their patients and communities. Those efforts have the greatest impact when they can be clearly defined and communicated. As demands around affordability, transparency and accountability continue to grow, effectively demonstrating the value and impact of these efforts has never been more important.

Join the American Hospital Association for a focused discussion on strengthening public trust, advancing affordability efforts and aligning advocacy strategies in today's complex care environment.

This webinar will highlight practical approaches to increasing transparency and enhancing communication efforts on affordability. Participants will hear from peers about best practices, learn strategies for aligning organizational priorities with public messaging that resonates with patients, employees, policymakers, and community leaders, and gain access to turnkey resources that can be used by your organization. 

Participants will explore: 

• Current drivers of public trust and confidence in hospitals and health systems. 
• Practical approaches for communicating hospital value, demonstrating accountability and strengthening community trust. 
• The relationship between affordability and the broader healthcare environment. 
• Actionable strategies to advance affordability while preserving essential services and long-term community access. 
• Opportunities to strengthen advocacy through national-state alignment, shared messaging and coordinated engagement.