From Complexity to Clarity: Mapping Virtual Nursing for Change

From Complexity to Clarity: Mapping Virtual Nursing for Change 
How Journey Mapping Supports Virtual Nursing and Systemwide Change at Froedtert 

Thursday, July 31, 2025 
1 - 2 p.m. Eastern; noon - 1 p.m. Central; 10 - 11 a.m. Pacific   

Health care is complex, but making improvements doesn’t have to be. Join us for a dynamic conversation on how health care teams are using experience alignment tools to drive real, lasting change across their organizations.

You’ll learn how visual tools like journey maps, service blueprints and prioritization frameworks can cut through the noise, spotlight what matters most, and get everyone — from clinicians to IT — on the same page. These tools help you see the big picture and the little details, revealing bottlenecks, inconsistencies and opportunities hiding in plain sight.

In this session, we’ll highlight a case study on virtual nursing at Froedtert & the Medical College of Wisconsin (F&MCW), showing how journey mapping and transformation supports the design and implementation of a scalable, sustainable model. You'll hear how aligning clinical, operational and digital stakeholders through visual tools helped uncover pain points, streamline workflows and accelerate adoption across care teams.

You’ll walk away with actionable strategies to:

• Map out complex services and spot critical gaps.
• Align stakeholders with a shared view of “what’s now” and “what’s next.”
• Tap into systems thinking and transformation support to accelerate progress.
• Empower your teams to take ownership and drive change from within. 

Whether you're leading process redesign, digital strategy or patient experience, this session will leave you energized and equipped to spark scalable, sustainable improvements — without reinventing the wheel. 

Attendees Will Learn:

• How experience alignment tools can be used to visualize service complexity and identify gaps.
• How these tools support stakeholder alignment and scalable, sustainable change.
• The role of transformation support and systems thinking in accelerating health care improvement.

Speakers:

Erika Smith, PharmD, FACHE, FASHP 
Executive Director, Transformation & Integration Office 
Froedtert ThedaCare Health  

Kristal Wittmann, DHSc  
Director, Access & Experience 
Tegria 

Anna Schwinn 
Principal Program Manager, Access & Experience 
Tegria