The Rochester (NY) Regional Healthcare Association has named Travis Heider as its new president and CEO effective March 7, when Diane Ashley will retire from the post after 23 years of service to the association. Heider most recently served as northeast region director for the American Diabetes Association, and before that as a Monroe County legislator and in other government roles. “We are very excited about having Travis join the RRHA Family of Companies and believe he will blend his knowledge and experience well with the great team at RRHA,” said Amy Pollard, president and CEO of Noyes Health and chair of the four Family of Companies Boards. “The Board is grateful to Diane for her successful work at RRHA. She has represented the Rochester region at the state and national level in a professional and competent manner.” Ashley also serves on the board of the Coalition to Protect America’s Healthcare. RRHA represents 16 hospitals and related health systems in the nine counties surrounding Rochester.