ASHE conference rebrand wins marketing award

The AHA’s American Society for Health Care Engineering recently received a MarCom Gold Award for excellence in marketing and communication for its Health Care Facilities Innovation Conference, the new name and brand for its annual conference.

“At ASHE, we are committed to evolving and adapting to meet the changing needs of the physical environments where health care is delivered,” said ASHE Executive Director Lizzie Ortolano. “By partnering with 360 Live Media and Smithbucklin, we’re reimagining the conference experience to provide health care facility professionals with even more insights and experiences to excel at their job in these transformative times.”