The AHA Jan. 13 launched a new television and multimedia advertising campaign highlighting how hospitals and health systems are there for all of life’s moments, 24/7/365, caring for patients and communities across the country. The campaign includes a 30-second TV ad that will run on national and cable TV, in addition to digital ads and social media posts from the AHA’s various communications channels.

In addition, the Coalition to Strengthen America’s Healthcare Jan. 13 launched new billboard advertising at Ronald Reagan Washington National Airport highlighting how hospitals are always there for patients and communities. The AHA is a founding member of the Coalition. 

Headline
The AHA’s Circle of Life Award  celebrates innovative organizations that provide direct patient care for patients with serious or life-limiting illness…
Headline
The Centers for Medicare & Medicaid Services today announced a six-month nationwide moratorium preventing enrollment of new home health…
Blog
Public
In think‑tank reports, like the one released this week by Paragon Health Institute, hospitals are often reduced to abstractions — payment rates, charts,…
Chairperson's File
Public
More than 1,000 leaders from hospitals and health systems across the country will gather in Washington, D.C., early next week at the 2026 AHA Annual…
Perspective
Public
Few patient populations are more vulnerable to the shifting winds around health care today than Medicare beneficiaries who need specialized, high-acuity and…
Headline
The Centers for Medicare & Medicaid Services April 2 issued a proposed rule that would update hospice payment rates for fiscal year 2027. Overall, CMS…