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New Resources: Building and Maintaining Public Trust and Confidence
To bolster efforts on telling the hospital story while building and strengthening community connections, the AHA is releasing a new resource, “Communications Playbook: The Importance of Telling the Hospital Story: Building and Maintaining Public Trust and Confidence.”
Telling the Hospital Story
American hospitals empower people to live healthier, happier lives in addition to being ready to care 24/7.
Telling the Hospital Story: Member Resources
The goal of the Seizing the Conversation initiative is to balance the public narrative and better tell the hospital story. AHA is working to build a visible and consistent drumbeat of stories and examples that illustrate the crucial role hospitals and health systems play in their communities, as well as push back on biased research and commentary.