Pictured: Shabnam Mogharabi, CEO and executive producer at SoulPancake, an award-winning media company, opened the meeting with insight into cutting through the negative online and social media messages to connect with people by celebrating personal and profession purpose.

More than 2,000 health care strategists — including marketing, strategic planning, business development and communications/public relations professionals — attended the annual meeting of the AHA’s Society for Health Care Strategy and Market Development this week in Nashville. Opening speaker Shabnam Mogharabi, CEO and executive producer for media company SoulPancake, offered insight on connecting with people through social and online messaging that celebrates personal and professional purpose. Other keynote speakers included Jon Meacham, presidential historian and Pulitzer Prize-winning author; Sekou Andrews, creator of Poetic Voice; Zeev Neuwirth, M.D., senior medical director of population health for Atrium Health; and Carla Moore, vice president of sales strategy and education at HBO. SHSMD also honored Cristal Herrera Woodley, director of marketing, communications and customer engagement at Renown Health, with its 2019 Rising Star Award; and recognized the many contributions of former SHSMD board member Terri McNorton, who passed away earlier this year. During her career, McNorton was vice president for General Health System Baton Rouge, La.; Ochsner Health System New Orleans; and Bon Secours Health System based in Marriottsville, Md.

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