NAIC targets deceptive marketing of health insurance products

The National Association of Insurance Commissioners has formed a working group to address deceptive marketing of health plans and other products that “lead consumers to believe they are purchasing comprehensive health coverage when they are really purchasing coverage that does not cover all pre-existing conditions or hospital care.”

The group will coordinate with state and federal regulators to provide assistance and guidance on monitoring improper health plan marketing; and review NAIC models and guidelines for needed updates to address current marketplace activities, the association said.