The AHA Sept. 27 will launch a new TV ad urging Congress to protect patient access to care by rejecting billions of dollars in reductions to hospital care. “So-called site-neutral policies could cause more hospitals to shut their doors, especially impacting patients from rural and low-income communities who could lose access to vital services like trauma and maternal care,” AHA said. The ad will run nationally on Sunday news shows, as well as on cable stations in Washington, D.C. It will be followed by digital ads and a social media push from the AHA’s various communications channels. 

In addition, the AHA this week started running digital billboard ads at Ronald Reagan Washington National Airport highlighting the important role that hospitals and health systems play in their communities.

Related News Articles

Headline
The Centers for Medicare & Medicaid Services March 28 announced an extension of its temporary Marketplace special enrollment period for those who lost…
Headline
The Centers for Medicare & Medicaid Services March 27 finalized a rule proposed in 2022 to standardize Medicaid and CHIP enrollment and renewal processes…
Perspective
The trends and events shaping the future of health care demonstrate that tending to business as usual — the status quo — just won’t cut it anymore.The good…
Headline
A March 14 editorial in the Washington Post calling for Congress to enact so-called site-neutral policies is “deeply flawed and incredibly out of touch with…
Headline
The Centers for Medicare & Medicaid Services March 15 announced flexibilities to help states initiate interim Medicaid payments to health care providers…
Blog
A March 14 editorial in the Washington Post calling for Congress to enact so-called site-neutral policies is deeply flawed and incredibly out of touch…