AHA TV ad urges Congress to protect access to care

Sep 26, 2023 - 02:21 PM
A black female doctor examines the arm of a elderly white woman.

The AHA Sept. 27 will launch a new TV ad urging Congress to protect patient access to care by rejecting billions of dollars in reductions to hospital care. “So-called site-neutral policies could cause more hospitals to shut their doors, especially impacting patients from rural and low-income communities who could lose access to vital services like trauma and maternal care,” AHA said. The ad will run nationally on Sunday news shows, as well as on cable stations in Washington, D.C. It will be followed by digital ads and a social media push from the AHA’s various communications channels. 

In addition, the AHA this week started running digital billboard ads at Ronald Reagan Washington National Airport highlighting the important role that hospitals and health systems play in their communities.

Related News Articles

Headline
CMS announces first 29 health care organizations to join electronic prior authorization initiative
The Centers for Medicare & Medicaid Services May 13 announced 29 health care organizations have pledged early participation in its electronic prior…
Headline
AMA survey shows physicians, patients continue to be heavily burdened by prior authorization
A majority of physicians say the prior authorization process continues to negatively impact patient outcomes and employee productivity, according to a survey…
Headline
Blog details why Anthem policy limits access to care
A blog by Noah Isserman, AHA director of health insurance and coverage policy, explains why Anthem’s nonparticipating provider policy limits patients’ …
Blog
Prioritize Protecting Patients' Timely Access to Care, Not Padding Insurer Margins
Public
Patients are best served when insurers act as transparent and reasonable partners, not when they invoke patient protection laws to justify payment strategies…
Headline
MACPAC calls for increased transparency on AI-supported prior authorization 
The Medicaid and CHIP Payment and Access Commission approved recommendations it will issue to Congress in its June report on oversight and increased…
Headline
AHA pushes back on Families USA report
The AHA shared the following statement with the media in response to a report released May 7 by Families USA.   “This report is long on rhetoric and…