Health care strategists meet in Nashville

Sep 12, 2019 - 02:35 PM
Shabnam Mogharabi, CEO and executive producer at SoulPancake, an award-winning media company, opened the meeting with insight into cutting through the negative online and social media messages to connect with people by celebrating personal and profession purpose.

Pictured: Shabnam Mogharabi, CEO and executive producer at SoulPancake, an award-winning media company, opened the meeting with insight into cutting through the negative online and social media messages to connect with people by celebrating personal and profession purpose.

More than 2,000 health care strategists — including marketing, strategic planning, business development and communications/public relations professionals — attended the annual meeting of the AHA’s Society for Health Care Strategy and Market Development this week in Nashville. Opening speaker Shabnam Mogharabi, CEO and executive producer for media company SoulPancake, offered insight on connecting with people through social and online messaging that celebrates personal and professional purpose. Other keynote speakers included Jon Meacham, presidential historian and Pulitzer Prize-winning author; Sekou Andrews, creator of Poetic Voice; Zeev Neuwirth, M.D., senior medical director of population health for Atrium Health; and Carla Moore, vice president of sales strategy and education at HBO. SHSMD also honored Cristal Herrera Woodley, director of marketing, communications and customer engagement at Renown Health, with its 2019 Rising Star Award; and recognized the many contributions of former SHSMD board member Terri McNorton, who passed away earlier this year. During her career, McNorton was vice president for General Health System Baton Rouge, La.; Ochsner Health System New Orleans; and Bon Secours Health System based in Marriottsville, Md.

Related News Articles

Blog
SHSMD23 Puts Digital Marketing Strategy and Its Role in Patient Care in the Spotlight
The Society for Health Care Strategy & Market Development will host the SHSMD23 Connections Conference Sept. 10 – 12 in Chicago. This annual gathering of…
Headline
AHA social media toolkit celebrates health care workers this July 4
The AHA is offering a new set of social messages and assets for July 4 to remind everyone of the significant contributions of hospitals, health systems and…
Headline
Newest AHA COVID-19 vaccination digital toolkit seeks to beat the summertime blues
Summertime is right around the corner and AHA’s new social media toolkit promotes COVID-19 vaccination and boosters as a means for keeping kids active and…
Headline
For newest AHA COVID-19 vaccination digital toolkit, spring has sprung
With spring in full bloom, AHA is offering for hospitals and health systems a social media toolkit promoting COVID-19 vaccination and boosters. The new toolkit…
Headline
In time for Valentine’s Day, AHA issues supplemental toolkit on COVID-19 vaccines 
AHA is offering for hospitals and health systems a second social media toolkit for February with messages for promoting COVID-19 vaccination and boosters. The…
Headline
AHA releases Black History Month social media toolkit
AHA and its Institute for Diversity and Health Equity are providing social media assets that hospitals and health systems can use throughout February to…