AHA ad to highlight soaring price of prescription drugs as part of Campaign 2016

“Since 2008, prices of some prescription drugs have more than doubled,” notes an AHA ad scheduled to begin next week in Iowa. The ad, which highlights one medicine that is $1,000 per pill and a heart drug whose price has increased 525%, asks presidential candidates what they will do to control prescription drug prices. Additional ads also are scheduled to run in other states with early presidential primaries. Prescription drugs represent the fastest growing component of health care spending, and the Centers for Medicare & Medicaid Services recently reported that retail prescription drug spending increased 12.2% last year. These ads are part of the AHA’s strategy for the 2016 presidential campaign.