Market Insights: Disruptive Innovation

Some of the nation’s most innovative companies have launched initiatives large and small to disrupt health care’s status quo. The aim: to deliver better health care in more cost-effective and efficient ways in locations that are easily accessible, affordable and more desirable for consumers to use. Large retailers and technology giants are playing a larger role in health care innovation with new models of consumer service and engagement, digital health technology and human interactions augmented with artificial intelligence. Scientific breakthroughs and technological advancements in precision diagnostics, precision medicine, patient monitoring, and drug discovery and delivery for targeted therapies are paving the way for patient-centric care and a shift from the field’s focus on illness to sustaining health and well-being.