AHA releases social media guide for hospital leaders

The AHA and its Society for Healthcare Strategy & Market Development recently released a “Hospital Leadership Guide to Digital and Social Media Engagement,” which aims to provide information and best practices for using social media from the health care provider perspective. “It is important to understand the various implications of using social media as they relate to, among other issues, the Health Insurance Portability and Accountability Act and employee and human resource considerations,” the authors note. “As technology changes, so too will the options and availability of new resources for social engagement. This guide will provide you with the tools necessary to implement, manage and make informed decisions about the professional use of social media, no matter the current trend. While this guide is not meant to be an exhaustive resource, we hope it will serve as a blueprint for effective ways to engage online.”