14 labor and delivery nurses experience their own baby boom
What started as a group of nurses and friends taking a photo during a shift change has turned into a viral social media moment — in the best way.
In May, 11 registered nurses at HSHS St. Vincent Hospital’s Women and Infants Center in Green Bay, Wis., gathered for a quick picture between shifts. The nurses (not including three more who couldn’t be there) were all pregnant and wanted to capture the shared moment in time. During her daily round, Director of Nursing Amy Bardon heard about the photo op and asked the hospital’s marketing team to take the photo. After a social media post and an article on the hospital’s website wishing the team a happy Nurses Week and Mother’s Day were published, the news spread. Fast.
The nurses were quickly caught up in the viral moment and began giving interviews to several news outlets, including local TV stations, USA Today, People, Good Morning America and ABC News.
“It’s been really fun for them and they’re still talking about it,” Bardon said, adding that the nurses are now recognized in the grocery store and around town. “But it’s changing rapidly, because pregnancies don’t last forever. There is a due date.”
Eight of the 14 nurses have delivered their babies so far, Bardon said — four girls and four boys. The tight-knit group has shared experiences and stories and helped set new moms’ expectations. And when the time comes for them to deliver, they know they will experience the same compassion and empathy they bring to their patients’ bedside. “It’s a phenomenal experience,” Bardon said.
Bardon added that support from her chief nursing officer and other senior leaders is making it possible for the nurses to be on leave and not unduly stress the rest of the staff. Data transparency was key to show where staffing gaps would be and leaders in the Women and Infants Center are hands-on in managing the situation. The unit has 87 nurses in all, with regional and internal flex teams, orientees, temporary staff and full-time staff helping to fill in the absences.
“Staffing is always a challenge. As health care leaders, we face that challenge in many organizations, especially in a specialty area where that skillset is required to provide that high quality care,” Bardon said. “Our leadership team have embraced it.”
The nurses plan to recreate their viral photo next year, with one difference: Their babies will make an appearance, too.