COVID-19 Vaccine Communications Resources

The people working in hospitals and health systems are trusted sources of information. Answering questions, sharing personal reasons for getting vaccinated, and respecting concerns of those not yet ready to get their vaccine are all powerful ways the health care field can help end this pandemic.

Ongoing polling reflects the complicated reasoning behind those who aren’t yet vaccinated – from unanswered questions or lack of transportation to confusion about where vaccines are available. Below are resources to help the health care field support COVID vaccination efforts.

AHA Board: Importance of Vaccinations for Health Care Workers

D. Montez Carter

AHA Board Member
President and CEO
St. Mary’s Healthcare System
Athens, GA

Board member Montez Carter urges vaccination to help more people safely enjoy fall activities – from football with friends to Thanksgiving with families.

Nicholas (Nico) Tejada

AHA Board Chair
Group Chief Executive Officer
The Hospitals of Providence (part of Tenet Healthcare)
El Paso, TX

Board member Nico Tejeda encourages people not yet vaccinated to talk to their physician about the risks and benefits – to make the choice that’s best for their health.

Health worker bumps elbows with little girl. Both are wearing masks. Text: Set an example. #CommunityImmunity

Female physician in white jacket, holding clipboard, smiling. Text: Together we can end this. #communityimmunity

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New AHA PSAs Feature Clinicians Encouraging COVID-19 Vaccination

I'm a Physician/I'm a Nurse

Hospitals and health systems can add their own branding to the PSA, which is also available in Spanish for both the 30-second and 15-second version. Please email Tom Fitzsimmons at for more information.

On the Fence

Vaccines Work

Communications by Audience

Communicating with Health Care Professionals


Featured Resource

The Ad Council and COVID Collaborative are leading a massive communications effort to educate the American public and build confidence around the COVID-19 vaccines. features answers to frequently asked questions about COVID-19 vaccines.


A Serious Decision PSA

Hospitals and health systems can add their own branding to the PSA, which is also available in Spanish for both the 30-second and 15-second version. Please email Emily Gustafson at for more information.

8 Things to Know About COVID-19 Vaccines

There’s a lot of misinformation about COVID-19 vaccines. Get the facts from the experts at the Centers for Disease Control and Prevention and the American Medical Association.

Back-to-School COVID-19 Vaccinations

Widespread vaccination keeps children, their friends and teachers and bus drivers safe and in school. Children 12 years and older may get a COVID-19 vaccine and other vaccines at the same office visit, without waiting 14 days between shots.

Ask Questions, Follow Science, Get Vaccinated

The pandemic has tested all of us as we have learned to live, work, and act differently. Strengthen our resolve to defeat COVID-19 by asking the questions, following the science, and getting vaccinated.

Click here for a version of the PSA with Spanish subtitles.

Do Your Part

AHA Joins AMA and ANA backing science-based COVID-19 vaccine development and urges adoption in this PSA, available in English and Spanish.

Social Media Campaigns and Resources

Right-click images to save and share, or click links below images to download versions sized for Facebook, Instagram, LinkedIn or Twitter. Visit the social media assets page to view all vaccine communications social campaigns and resources.

I'm a Physician/I'm a Nurse

To Protect My Community

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Rigorously Tested

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Proven Extremely Effective

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On the Fence

On the Fence?

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Ask Questions. Get The Facts.

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This content was funded in part by a cooperative agreement with the Centers for Disease Control and Prevention (grant number CK20-2003). The Centers for Disease Control and Prevention is an agency within the Department of Health and Human Services (HHS). The contents of this resource do not necessarily represent the policy of CDC or HHS, and should not be considered an endorsement by the Federal Government.

Disclaimer: The information provided on this page is based on guidance from the Centers for Disease Control (CDC) and is not intended to be a substitute for professional medical diagnosis or treatment. Always seek the advice of your physician or other qualified health provider with questions regarding a medical condition.

Key Resources

Joining Hands to Keep Kids Safe during COVID-19

In this webinar, co-hosted by the American Hospital Association, the American Academy of Pediatrics and the Children’s Hospital Association, pediatricians and hospital leaders discuss how doctors can work with parents to build trust in the safety and efficacy of COVID-19 vaccines for children, and offer key strategies to protect kids and keep them in school.

Watch On-demand

For more resources on pediatric vaccines, visit Maternal and Child Health During COVID-19.

vacci/nation logo - Inspiring Stories on the National COVID-19 Vaccine Rollout

Inspiring Stories on the National COVID-19 Vaccine Rollout

In a year defined by a health care crisis, hospitals and health systems are once again stepping up to deliver hope to millions of people. Here are the stories of health care workers building trust, creating access and working tirelessly to vaccinate a nation.

Tufts health worker vaccinates seated patient

Tufts Medical Center Responds to Rising Demand for Boosters

Growing concerns over the omicron COVID-19 variant ahead of holiday gatherings result in long lines at vaccine clinics in Massachusetts.


View All Stories


#MyWhy Campaign

As a physician, nurse, respiratory therapist, environmental services or food services worker or other health care professional, your example is one of the strongest health resources we have. When you get your COVID-19 vaccine, please consider sharing your story to help others understand the importance of getting vaccinated.

Radio news releases are running in select states to emphasize the need for vaccines. Listen to a sample below.