The AHA’s Society for Healthcare Strategy & Market Development today released its latest annual guide to health care trends for leaders and strategists. The publication features articles by thought leaders on important issues that are transforming the field. “Futurescan is a valuable resource for helping hospitals and health systems prepare for the future,” says SHSMD President Ben Dillon. “The report explores key aspects of change that are having a profound impact on providers. It also includes expert insights into action steps executives and strategists can take to position their organizations for success in the rapidly evolving environment.” The articles are supported by data from the latest Futurescan national survey of health care executives. For more on the report, a collaboration with the American College of Healthcare Executives, visit SHSMD is an AHA professional membership group for health care leaders in strategic planning, marketing, business development, communications, public relations and physician strategies.

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