Rural hospitals are their community’s anchor. By providing 24/7 care, essential public services and access to primary care for the 57 million people that live in rural America, these hospitals are vitally important. But the challenges they face have never been bigger.

They include the move to value-based reimbursement, declining populations; aging infrastructure and difficulties in recruiting medical staff to serve in small towns.

How rural hospitals can meet those challenges as they transition towards the new health care world makes the 30th annual Rural Health Care Leadership Conference the place to be Feb. 5–8 in Phoenix.

Attend the conference and learn more about the AHA’s rural hospital advocacy agenda for 2017, and what may be in store for rural health care under the new Trump administration and Congress. Also, AHA President and CEO Rick Pollack will moderate a panel session on the AHA’s task force report on “Ensuring Access in Vulnerable Communities.”

And as always, the conference will bring a unique focus on innovative ideas, thoughtful insights, and tested strategies for improving rural health care and developing the thoughtful leadership that’s necessary to survive and thrive in this changing health care world.

It’s not too late to make it to Phoenix. Signing up for the conference is as easy as visiting www.healthforum-edu.com/rural/.

Perspective
Public
From birth to death, from critical injuries to elective surgeries, from crisis and disaster to community food banks and health improvement initiatives —…
Headline
Former AHA Board Chair John Haupert, president and CEO of Grady Health System in Atlanta, will retire at the end of this year, the health system announced…
Headline
The Coalition to Strengthen America’s Healthcare March 18 launched a new ad highlighting harmful practices by large corporate health insurers that drive up…
Headline
America’s hospitals and health systems are deeply committed to providing high-quality, accessible and affordable care, AHA President and CEO Rick Pollack March…
Blog
Public
As seen in the Wall Street Journal.Hospitals are the heart of communities across America for one fundamental reason: They support patients whenever, wherever…
Headline
The AHA commented March 13 on the Centers for Medicare & Medicaid Services’ proposed Notice of Benefit and Payment Parameters for 2027. The…