AHA's Strategic Plan


“This strategic plan has served as our guidepost as we navigate the changing legislative and regulatory environment, as well as other equally significant transformations in technology, science, new care models, consumer preferences and chronic diseases.” – Rick Pollack, AHA President and CEO


The “H” sign is a prominent symbol of healing found on every highway and present in so many communities. In today’s rapidly changing health care field, it is necessary to redefine the “H” to meet the demands of this moment. The American Hospital Association’s strategic plan seeks to position the AHA to lead, represent and serve the field as its national advocate and provide guidance to our members and stakeholders who will tailor their paths to their own communities.

Just as hospitals and health systems are changing, so too is the AHA. Our core strategy of advocacy and representation is an essential component of our work. Through advocacy and representation and the additional strategies of thought leadership, knowledge transfer and acting as an agent of change, we look forward to helping members seize the opportunities that lie ahead.

The AHA launched the four year plan in 2017. However, the strategic plan is a living document that must adapt with the evolving landscape. Thus, our AHA Board of Trustees and staff fine-tuned the plan and adjusted the strategic priorities to include the issue of Advancing Affordability – one of the most pressing issues facing the field. Our direction and our commitments remain the same, as well as our vision of a society of healthy communities where all individuals reach their highest potential for health.

The AHA is integrating the strategic plan into the organization’s work flow, ensuring that it is connected to employees and member programs and resources. We encourage you to read the plan as well as the AHA Path Forward, which highlights the key elements of advancing health in America and redefining the “H,” and the 2018 Environmental Scan, which analyzes market trends. Together, these three documents can help you create dynamic strategies with your stakeholders and throughout your organization.


2018 Update: AHA Strategic Plan

AHA Path Forward


2018 Environmental Scan


For more information or to comment on the plan, contact Matthew Fenwick, AHA's vice president of strategy and relationships, at mfenwick@aha.org.