AHA's Strategic Plan

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“We are taking a leadership role in determining our future, and will work strategically in new and different ways with a variety of stakeholders. . . . We’re amplifying our strategic vision to ensure that hospitals and health systems can take an active role in health care transformation.” – Rick Pollack, AHA President and CEO


The American Hospital Association’s 2020 Strategic Plan seeks to position the AHA to lead, represent and serve the field as its national advocate. Our strategic documents are meant to be tailored to any type of hospital in any community.

Our mission and commitments remain constant, as well as the vision of a society of healthy communities where all individuals reach their highest potential for health. These form a strong foundation for our members and the health care field.

Our core strategy of advocacy and representation is an essential component of our work. Through advocacy and representation and the additional strategies of thought leadership, knowledge transfer and acting as an agent of change, we look forward to helping members seize the opportunities that lie ahead.

Just as our members are changing, so too is the AHA. Through our organizational alignment, we address strategic priority issues through the synthesized work of public policy, field engagement and innovation. The work we do accomplishes the broader goals of:

  • Enhancing public trust and confidence
  • Driving member value and engagement
  • Preparing the field for the future
  • Creating a high-performing association

We encourage you to read the plan as well as the AHA Path Forward, which highlights the key elements of our strategic direction.

Additionally, the 2020 Environmental Scan details data and trends that will influence the health care field in the coming year and beyond. AHA members can access the 2020 Environmental Scan PowerPoint deck to help tell the hospital and health care story to your stakeholders and community.

Together, these documents can help you create dynamic strategies with your stakeholders and throughout your organization.

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