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AHA Associate Podcast Series, Ep. 95 | Doctor Podcasting
In this episode, Kathleen Wessel, vice president of business management and operations at the American Hospital Association is joined by Bill Klaproth, director of marketing and production at DoctorPodcasting. Together they’ll explore how hospitals are using podcasts to boost brand visibility, educate patients, and support strategic goals. Also, learn how one interview can be repurposed into a full suite of marketing content — maximizing reach without straining resources. As media habits shift toward on-demand audio, podcasting helps hospitals connect with communities and showcase physician expertise more effectively.
AHA Associate Podcast Series, Ep. 61 | Unite Us
Kathleen Wessel, VP of Business Management and Operations at the AHA, is joined by Dr. Halima Ahmadi-Montecalvo, PhD, MPH, Associate Vice President of Research and Evaluation at Unite Us, to discuss the role of social data in the care setting. Dr. Ahmadi-Montecalvo shares her expertise on how broadening the definition of valuable social data can impact patient care.
AHA Associate Podcast Series | Caravan Health
Nancy Myers, VP, leadership and system innovation for the AHA, discussed how rural hospitals are implementing population health tactics with Tim Gronniger, CEO and president of Caravan Health. They also were joined by special guest Rachelle Schultz, president and CEO of Winona Health, an AHA member hospital. Rural and critical access hospitals often face a unique set of challenges, different than larger ex-urban health systems. As experts in population health with a depth of knowledge on the ACO investment model, Caravan brings an interesting perspective to this conversation.