Underlying all these operational components, health care organizations have policies and procedures in place to advance their mission as they decide where to devote their financial and staff resources.

The 2025 AHA Environmental Scan explores current data and trends to help the health care field think strategically about the future, while also providing an opportunity to reflect on the changes, challenges and opportunities experienced over the past few years.
In 2020, Congress acted to prevent any more loss of essential health care services in rural areas by creating a new designation: Rural Emergency Hospitals (REHs). In this podcast, Guadalupe County Hospital and Oklahoma Hospital Association share how the conversion to Rural Emergency Hospital is proceeding, and how to build trust and buy-in from patients and communities.
Developed by AHA's Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE), this annual guide provides insights and trends in health care to help hospital and health system leaders strategically prepare for the future.
2024 has seen a sharp uptick in ruthless tactics by cybercriminals, who are now directly threatening patients with release of sensitive information, photos and medical records. In this conversation, John Riggi, national advisor for cybersecurity and risk at the AHA, talks with two experts about the rise in these tactics, and what’s needed to fight back and prepare against these threat-to-life crimes.