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Guides/Reports
Member

2025 Environmental Scan

The 2024 AHA Environmental Scan details data and trends that have implications for the health care field for the coming year and beyond. The Scan will help your staff, leadership and board strategize and plan for the future.
Guides/Reports

FutureScan 2018-2023: Healthcare Trends and Implications (PowerPoint)

Download the 2018-2023 report. In the new environment, leaders must stay abreast of the trends highlighted in Futurescan to successfully move ahead on the long road toward value-based healthcare.
Guides/Reports

Bridging Worlds: The Future of the Heathcare Strategist

The inspiring “Bridging Worlds” roadmap is just one of many resources SHSMD offers its members in healthcare planning, marketing, communications, physician relations, and business development.
AHA Center for Health Innovation Market Scan

Prepare for Shifts in Alternative Care Settings

With the effects of COVID-19 expected to continue for some time, providers can expect many of the trends that developed over the past two years to continue. Care delivered in alternative settings to hospitals, for example, is expected to increase considerably before the decade closes.