Advancing Digital Patient Engagement — Opportunities for Differentiation

Rapid advancement in mobile digital health technologies has given consumers greater control over their care and the ability to engage more deeply with providers.

Nevertheless, consumers’ experiences are far from consistent as they use virtual care, symptom checkers, chatbots, provider search apps, online scheduling and myriad other tools and apps. Many patients report unsatisfactory experiences related to ease of use, siloed functionality and other factors. This reinforces the importance for provider organizations to develop and implement a tightly integrated mobile strategy that ties together all consumer-facing digital elements.

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