Rapid advancement in mobile digital health technologies has given consumers greater control over their care and the ability to engage more deeply with providers.
Nevertheless, consumers’ experiences are far from consistent as they use virtual care, symptom checkers, chatbots, provider search apps, online scheduling and myriad other tools and apps. Many patients report unsatisfactory experiences related to ease of use, siloed functionality and other factors. This reinforces the importance for provider organizations to develop and implement a tightly integrated mobile strategy that ties together all consumer-facing digital elements.
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Key Take Aways
Here is what our experts had to say:
The digital front door refers to the digital journey patients experience to:
- Connect in.
- Find care.
- Arrange for care.
Choose an app with a universal platform that can evolve with the times.
Ensure app usability by asking peers for feedback and experiencing it yourself.
System Director, ISD Digital Health and Innovation
CEO and Founder
Diane Weber, R.N.
Executive Director, Society for Health Care Strategy and Market Development
American Hospital Association
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