Sponsored by:

The days of data silos are over. Health care providers can now bring together and analyze consumer experience data from internal and external sources to understand and improve the consumer experience.

Capturing, processing and strategically deploying consumer or patient information in a highly personalized way can help hospitals and health systems better orchestrate care that is differentiated and not easily replicated. Watch this Transformation Talks video to learn more about:

  • What a hyperpersonalized care experience looks like at a health system and what it can help providers achieve.
  • How to work with external partners and leverage technology to accelerate the personalization of the care experience.
  • What internal and external data source to start with.

Download the Episode Abstract >>

Key Take Aways

Here is what our experts had to say:

Head icons

Hyperpersonalized care focuses on the N of 1 experience

Telehealth icon on phone

Marketing, Patient Experience and IT teams should lead efforts to advance hyperpersonalization

pie chart

Marry first- and third-party data for a holistic view of the patient

Digital screens

Challenge technology partners to work together to create a continuous tech ecosystem

People heads with checks

Look for places along the patient journey to add a hyperpersonalized touch



Neil Gomes

Neil Gomes, MMS, M.Ed., MBA

System Senior Vice President, Digital and Human Experiences

CommonSpirit Health


Annie Haarmann

Annie Haarmann

Head of Strategy & Consulting, Healthcare and Life Sciences



Sonia Singh

Sonia Singh 

Vice President, Center for Consumerism




Fuel Your Transformation

Health care leaders are more in need of innovative solutions than ever before. The AHA Transformation Talks series of video discussions among health care thought leaders offers insights to help hospital and health systems navigate health care’s new, disruptive environment and prepare for what’s next. Each 10-minute video in this series focuses on a transformational topic explored by the 2021 AHA Environmental Scan and SHSMD's Futurescan 2021-2026: Health Care Trends and Implications. Explore the videos on this page for fresh ideas and best practices to guide you through this time of tremendous upheaval.


Abstract Overview

Read this abstract to learn about how current demands are impacting the health care workforce.


2021 Healthcare Reputation Report

Patient ratings/reviews are the single-most important factor influencing Millennials’ choice of physicians and facilities next to insurance accepted and proximity.


Video Series Developed in Collaboration with: