Intermountain Healthcare - Intermountain's LiVe Campaign

>Intermountainâ€™s LiVe Campaign is a public service campaign designed by the nonprofit hospital system for kids ages 11 to 15 and their families. The program teaches children and teens that it is cool to eat healthy and be fit. The campaign includes public service announcements, paid advertisements, an interactive web site, educational materials and grassroots outreach through school assemblies. There is also a Spanish-language version of the program called ViVe. The LiVe campaign has been syndicated to other hospitals and health care systems nationwide.

What is it?

Intermountain’s LiVe Campaign is a public service campaign designed by the nonprofit hospital system for kids ages 11 to 15 and their families. The program teaches children and teens that it is cool to eat healthy and be fit. The campaign includes public service announcements, paid advertisements, an interactive web site, educational materials and grassroots outreach through school assemblies. There is also a Spanish-language version of the program called ViVe. The LiVe campaign has been syndicated to other hospitals and health care systems nationwide. More information is available at www.intermountainlive.org.

Who is it for?

Utah children with a target age of 11 to 15.

Why do they do it?

The program is designed to lower rates of childhood obesity by motivating kids and their families to make healthy decisions about food and physical activity.

Contact: Terry Behunin
Corporate Senior Director of Marketing
Telephone: 801-442-3190
E-mail: terry.behunin@intermountainmail.org

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