Empowering Patient Engagement and Behavior Change to Improve Health and Reduce Disparities

AHA Knowledge Exchange Empowering Patient Engagement and Behavior Change to Improve Health and Reduce Disparities

AHA Knowledge Exchange

Linking patients and providers at key decision-making points for better outcomes

Health systems have an exceptional opportunity to enhance patient communication and drive service-line adoption, referrals and financial stability while meeting population health goals. When it comes to implementing and leveraging digital communication strategies and technologies to reach diverse patient populations, challenges still present themselves. By taking a proactive approach to communication and care, providers can provide crucial information needed at key decision-making times to enhance outcomes. This Knowledge Exchange ebook explores the opportunities, value and service-line implications for optimizing the patient health journey and how to leverage customized communication and education via digital technologies for improved patient-centric care.

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9 ways health system leaders are harmonizing their brand across touch points to optimize the patient journey

Transitioning from an individual physician conversation and an office clinic to a health care system engaging with patients and their care.
Listening, leaning in and amplifying the voice of consumers to transform the patient journey to fit their needs.
Engaging with patients to build relationships, to meet them where they are and to ensure that follow-up care is occurring.
Using a health-equity strategy to reach patients in the community by taking coordination and touch points to a different level and working with them to identify social needs that impact their health care.
Learning the importance of amplifying the positive messages and specific comments about what staff are doing that connect with patients and families to fill their tank and decrease burnout.
Taking a strategic approach to understanding the consumer by generating insights from patient experience surveys and performing proactive market research through advanced analytics and qualitative research that’s anthropological in nature.
Understanding that people consume information in different ways and developing new ways of connecting, including influencer strategies.
Leading with digital to increase reach, but not forgetting populations who don’t have digital access and are unable to use digital tools and have different preferences.
Allocating resources to develop a holistic customer relationship-management solution for integrated communications and make the patient portal easy and seamless on both the front and back ends.