Strategies For Success In A Growing Ambulatory Surgery Center Market

Executive Dialogues Strategies For Success In A Growing Ambulatory Surgery Center Market
Executive Dialogue | Strategies For Success In A Growing Ambulatory Surgery Center Market: Improving clinical efficiency, operations and the overall ASC experience for patients

Executive Dialogue

Improving clinical efficiency, operations and the overall ASC experience for patients

The outpatient surgical care landscape is shifting. Patients want greater affordability, efficiency and convenience in the care they receive. Payers expect the same. To increase surgical capacity and address pent-up demand, hospitals and health systems are making significant investments in ambulatory surgery centers (ASCs). Surgical procedures performed in ASCs can cost significantly less, help to preserve operating rooms and other spaces for more emergency procedures and provide quicker turnaround compared with hospital outpatient departments. This executive dialogue explores the shift to ASCs and the impact of technology and strategies that bolster financial resources, efficiency and positive patient outcomes.

Sponsored by: Cerner Logo

9 Strategies in Health Leaders’ ASC Playbook

  • Align and partner with physicians on joint ventures to grow strategic case volumes and gain a reputation for high-quality.
  • Boost efficiency by leveraging data and metrics to optimize surgery workflows, resource utilization, staffing and physician performance.
  • Respond to payer pressure for value by using less costly ASC sites for lower-acuity cases and reduce fixed costs per case.
  • Automate and develop electronic processes to reduce staff workload and improve quality with the electronic health record.
  • Improve surgeon satisfaction and stickiness by offering more block time and growth potential.
  • Offer a seamless patient experience with an online, phone or virtual pre-admission assessment, registration, education on the procedure and recovery, and follow-up.
  • Understand the ASC cost structure. Know your limits. Focus on procedures within a four- to six-hour time frame.
  • Don’t overbuild. Build and expand capacity as needed at a lower cost. Evaluate the value proposition of adding robotics for specific services.
  • Use analytics to drive the right patients to the ASC and plan for transitioning cases to the ASC from the hospital.


Thomas P. Ellis

Thomas P. Ellis, MBA, PHR, CCP

Vice President, Total Rewards


Gary Baker

Gary Baker, FACHE

Senior Vice President, Hospital Operations


Katy Brennan

Katy Brennan, MHA

Senior Advisor, Business Development and Joint Ventures


Brian Dieter

Brian Dieter, FACHE

President and CEO

Mary Greeley Medical Center

Mark Dreitzler

Mark Dreitzler

Senior Director and General Manager, Client Organization

Oracle Cerner

Debra Fox

Debra Fox, MBA

Vice President of Strategic Planning and Hospitalist Medicine


Sabrina Gilbert

Sabrina Gilbert, MBA

Vice President, Joint Ventures


Ray Moss

Ray Moss, CPA, CMA, CHFP

Chief Financial Officer

Cleveland Area Hospital

Jigar Patel

Jigar Patel, M.D., FAMIA

Senior Director and Chief Medical Officer, Health Office

Oracle Cerner

Joanne Schroeder

Joanne Schroeder, MSN, R.N., MHA, FACHE


Munson Healthcare Charlevoix Hospital

Mark Seelen

Mark Seelen, MBA, MPH

Vice President, Surgical Services

Northern Light Mercy Hospital

Sara Sortal

Sara Sortal, MBA

Vice President, Ambulatory Surgery

Advocate Aurora Health

Trey Wicke

Trey Wicke, CHFP

Chief Financial Officer

Baylor Scott & White Heart and Vascular Hospital

David Wilson

David Wilson, MHSA

Chief Operating Officer

North Mississippi Health Services

Bob Kehoe

Bob Kehoe

Manager, Content Development, AHA Center for Health Innovation

American Hospital Association


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