COVID-19 Communications Resources
As the coronavirus continues to unfold, hospitals and health systems across the field are working hard to develop, execute and adjust their communications plans. There’s a lot we still don’t know about the novel virus and the situation is constantly changing, so the challenges are great. Yet, smart approaches to communicating during this health care crisis are happening all around us.
The AHA in partnership with SHSMD have identified tools and resources to help you and your teams communicate effectively, as well as examples of successful communications efforts by hospitals big and small.
We hope this will serve as a great source of support and inspiration for your communications teams.
Communications Checklist
This communications checklist is designed to help you adjust your communications strategies and channels to help keep your internal and external audiences informed and engaged.
Communicating Recovery Strategies
While hospitals and health systems continue to respond to the pandemic, the need for safe medical care not related to COVID-19 becomes more important than ever. The field is taking incredible steps to ensure emergency, nonemergent and preventive care is still available and safe to access.
Hospital communications teams need to take proactive steps to address community concerns and communicate how their policies and procedures have changed to ensure the safety of their staff, patients and other stakeholders. The Recovery Communications Toolkit is designed to help you amplify the message that your hospital is safe, continues to implement proactive safety measures, and is prepared to handle all emergency and nonemergency patient care during these challenging times.
Hospital Communications Examples
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Intermountain Healthcare: Keeping Caregivers Informed
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Yale New Haven Health: Communications Resources for Clinicians
- Patient Communication Resources for Clinicians
Prevention and care materials for patients, COVID-19 intranet page and town hall videos.
- Patient Communication Resources for Clinicians
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Rush University Medical Center: COVID Response Playbook
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Fitzgibbon Hospital: Community PSAs
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Henry Ford Medical Center: Supporting Health Care Workers
- White Ribbon Project
Urges residents to show their appreciation for health care workers and first responders by displaying white ribbons across the community.
- White Ribbon Project
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Northwell Health: COVID-19 Digital Resource Center
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Baptist Health Care: Updating Hospital Visitor Policys
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Dartmouth-Hitchcock Medical Center: Communications for Maternity Patients and Families
- COVID-19 During Pregnancy
Patient education video and web site page with resources dedicated to COVID-19 prevention and care.
- COVID-19 During Pregnancy
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Beebe Healthcare: Guidance for Those Wanting to Help
- Looking to donate items, food, funding?
Directs community wanting to assist with food, monetary donations and medical supplies.
- Facemask Pattern
- Guidelines for Hand-Sewn Masks
- Looking to donate items, food, funding?
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Saint Luke’s Health System: Managing the Media
- Instructions for Media During COVID-19
Media resources and interview opportunities.
- Instructions for Media During COVID-19
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Stanford Health Care: Virtual Town Halls
- COVID-19 Virtual Town Hall Meetings
Hosting hospital-led town hall meetings for media and the community.
- COVID-19 Virtual Town Hall Meetings
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Henry Ford Health System: COVID-19 Digital Resource Center
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Providence: Public Education Video
- Stay Home - 15 second social video
Key Message: “Coronavirus isn’t going anywhere if you go everywhere.”
- Stay Home - 15 second social video
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WellStar Health System: Encouraging Positivity
- Taking Care of Your Mental Health
Social media graphics on staying positive.
- Taking Care of Your Mental Health
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Sheppard Pratt: Games and Activities for Families
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Baton Rouge General: "Steps to a Safer Healthcare”
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Tidelands Health: “Stay Safe in Our Care”
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Beaumont: "Safe Care"
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Brookings Health System: “Safe Care in the New Normal”
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