Amazon-Berkshire-JPM Picks Insurance Exec to Head Measurement Work

In a move that signals its decision-making will be data-driven, the joint health care venture by Amazon, Berkshire Hathaway and JPMorgan Chase has hired Dana Gelb Safran, senior vice president of enterprise analytics at Blue Cross Blue Shield of Massachusetts. Safran will assume the role of “head of measurement,” according to a CNBC report.

Safran, who has been a member of the Medicare Payment Advisory Commission since 2017, specializes in analyzing data to improve health and quality outcomes and lower the cost of care, primary aims of the joint venture headed by Atul Gawande. Her background also could fit well if the company decides to develop products to compete with traditional insurers, according to the CNBC report. Safran is expected to assume her new role early next year.