Two familiar names to consumers, MasterCard and Verizon, have launched their first significant health care initiatives. MasterCard is partnering with b.well Connected Health to offer a digital solution that enables patients to verify their identity using a mobile phone.
The service provides patients with a biometric alternative to verify their identity in person or virtually using a combination of government-ID document scanning, facial biometrics with liveness detection and mobile phone intelligence.
Meanwhile, it may be a decade late, but wireless giant Verizon is entering the telehealth field with its BlueJeans videoconferencing platform acquired last year for about $500 million. Verizon reportedly has reworked the platform to provide a more streamlined and simpler installation and user experience. Offering single-click access to its platform on a mobile device or desktop, BlueJeans for telehealth doesn’t require any downloads and its landing page is customizable for providers, including patient onboarding, pre-visit medical surveys and educational materials.