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Gillette Children's Specialty Healthcare - CurePity Movement and "It's Okay to Ask!
The CurePity Movement is Gillette’s initiative to move attitudes forward – away from pity – and toward acceptance and inclusion for children who have disabilities. In 2014, Gillette published a children’s book that embodies the themes of its CurePity Movement titled “It’s Okay to Ask!” The book gives children and parents a tool to answer questions about disabilities and encourages the formation of positive opinions through friendship.
What is it?
The CurePity Movement is Gillette’s initiative to move attitudes forward – away from pity – and toward acceptance and inclusion for children who have disabilities. In 2014, Gillette published a children’s book that embodies the themes of its CurePity Movement titled “It’s Okay to Ask!” The book gives children and parents a tool to answer questions about disabilities and encourages the formation of positive opinions through friendship.
Who is it for?
Children, families and communities benefit by fostering a more inclusive world.
Why do they do it?
The CurePity Movement and “It’s Okay to Ask!” are the cornerstones of Gillette’s commitment to not only provide exceptional care, but also to advocate on behalf of its patients.
Impact
Thousands of people have signed the CurePity Pledge to support people who have disabilities. Every elementary school and public library in Minnesota received a copy of “It’s Okay to Ask!” thanks to Gillette’s partnership with CenturyLink.
Contact: Dennis Jolley
Vice President
Telephone: 651-229-1738
Email: dennissjolley@gillettechildrens.com
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