Learn how HIPAA-first analytics improves marketing performance through compliant data, attribution, and real-world use cases.
Resource Library
507 Results Found
FOR IMMEDIATE RELEASE
A leadership guide for executive strategists to grow talent, mentor future leaders, hire via the Career Center, engage at President’s Club and executive tracks, and contribute benchmark data.
Support your growth and your team’s with training, mentoring, data resources, and networking to expand your impact.
Tools, courses, mentorship, and networking to help early career strategists grow with confidence. Bookmark and return anytime.
Explore practical strategies and real-world workflows that will help you harness AI tools to improve patient engagement, boost efficiency, and future-proof your marketing programs.
The SHSMD ADVANCE™ | Assess tool helps health care strategists – including marketers, planners, business developers, communicators, and physician strategists – evaluate and strengthen the skills needed for success in today’s evolving health care landscape.
Contact: Sharon Cohen
Discover how analytics and process optimization improve patient access, ease staffing strain, and boost efficiency in health care delivery.
Dive into the hottest topics in health care social media and discuss best practices from your peers.
Learn how Brookings Health carefully announced to their community in Summer 2023 that they would no longer be in network with Medicare Advantage (MA) plans.
Connect with peers and explore the crucial intersection of marketing and operations within health care, specifically focusing on the optimization of care delivery.
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part live certificate course—stay compliant while executing data-informed campaigns.
In this session, we’ll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. You’ll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure true incremental impact and marginal performance.
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2024-2025 By The Numbers: MarCom
Hospitals and health systems have long been targeted by negative narratives that portray them as profit-driven entities prioritizing revenue over patient care.
Explore key insights from marketing, consumer experience, and communications executives as they discuss alternative care models, consumer education, clinician recruitment and retention strategies, and the importance of prioritizing long-term goals in strategic decision-making.
Learn how to speed up your SEO content production, increase its impact with your intended audience, and further nurture that traffic through your socials—all by executing a “video-to-blog” content strategy.