Fitbit Takes Next Step into Care Management

Fitbit Takes Next Step into Care Management stock. Image of Fitbit app on a mobile phone.In a move long anticipated, wearable device maker Fitbit is expanding its services to include care management and personal coaching for those with chronic conditions like diabetes and heart disease.

The Fitbit Premium service, slated to begin in October, will allow users to share data with their doctors, culled from the data the device collects such as heart rate, sleep, weight changes and analyses of activity. Consumers will pay $10 per month or $80 per year for the service. A personal coaching product is slated to be offered in 2020, with a pilot program to begin later this year.

With strong brand awareness and an estimated 27 million active users, Fitbit believes it can compete as effectively as Livongo, Omada, Onduo and others in the digital wellness space that are engaging both consumers and employers. Fitbit’s chief operating officer for health solutions told FierceHealthcare that the company now works with 100 health plans, including Humana, UnitedHealthcare and Blue Cross Blue Shield and 1,700 employers. The business is on track to hit $100 million in revenue this year.

Related Resources

Letter/Comment
Public
In this letter to Congressman Troy Balderson,  AHA expresses support of the Knowing the Efficiency and Efficacy of Permanent (KEEP) Telehealth Options Act…
Letter/Comment
Public
In this letter to Congresswoman Cindy Axne, the AHA expresses support of the Knowing the Efficiency and Efficacy of Permanent (KEEP) Telehealth Options Act of…
Letter/Comment
Public
AHA expresses support of the Health Care Broadband Expansion During COVID-19 Act, which proposes improvements to the Federal Communications…
Letter/Comment
Public
AHA Expresses Support for the Health Care Broadband Expansion During COVID-19 Act, which proposes improvements to the Federal Communications Commission (FCC)…
Letter/Comment
Public
Dear Chairman Pai: I am writing to update the record on and urge expedited approval of the American Hospital Association’s pending Petition for Partial…
Webinar Recordings
Member
A panel of 4 experts discussed federal policy emerging from Congress and the Administration under COVID-19 focusing on rural health priorities and took…