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Case Studies
Member

The Value Initiative Members In Action: Memorial Healthcare System – Hollywood, Florida

n 2017, Memorial Healthcare System (MHS) launched an online tool for prospective patients to determine their out-ofpocket costs in advance of scheduling a procedure.
AHA Center for Health Innovation Market Scan

Walmart Enters New Phase of Its Health Care Relationship with Consumers

Walmart’s strategy is simple: Find ways to help customers save money and live better. With its ever-expanding reach into health care, however, Walmart has entered a new phase by becoming a licensed health insurance broker in an effort to forge stronger bonds with millions of consumers.
AHA Center for Health Innovation Market Scan
Public

Reader's Choice: Our 10 Most Popular Market Scan Articles in 2025

The 10 most-read Market Scan articles of 2025, reflecting what mattered most to health care leaders this year: workforce shortages, rising cyber threats, volatile supply chains and continued experimentation by major retail and technology players seeking a foothold in care delivery.
AHA Center for Health Innovation Market Scan
Public

Emory Healthcare Network Partnership Builds New Paths to Access

At a time when many retail pharmacies are rethinking their strategies and cutting back on primary care service offerings, Emory Healthcare Network and CVS Health are bucking that trend in Georgia. Emory is expanding its relationship with CVS’ MinuteClinics in 35 locations.
Toolkits/Methodology
Public

Patient Cost Estimator Toolkit

While hospitals and health systems have generally relied on financial advisors to help patients with inquiries about what they may pay for care, technological advances are enabling them to help patients find this information in new ways, particularly through online tools.
AHA Center for Health Innovation Market Scan

4 Ways Hospitals Can Reshape Their Future

The recently released AHA 2023 Environmental Scan provides a data and analysis snapshot of where the health care field has been and where it’s headed to help executives plot their path forward.
AHA Center for Health Innovation Market Scan

Takeaways from 3 Big Disruptors at JPM Healthcare 2024

Health care executives from hospitals and health systems, retail health providers and investors came together recently to share insights and outlooks at the 2024 J.P. Morgan Healthcare Conference. Several retail health companies offered insights into their latest moves and plans.
Webinar Recordings
Member

Webinars: Four Part Series on Healthcare Consumer Experiences and Expectations

Consumers’ health care expectations and experiences continue to evolve in the aftermath of the COVID-19 pandemic and there are myriad opportunities for action by legacy stakeholders and new market entrants. To draw a broader understanding of consumerism and establish a framework for action, the AHA hosted a webinar series conducted by Kaufman, Hall & Associates, LLC. This educational series is designed for hospital and health system leaders as they focus new models and resources on consumers and patients to improve access, convenience and outcomes in the post-COVID-19 environment.
Dynamic Page

AHA Associate Podcast Series, Ep. 74 | Oracle Health

In this insightful episode, Kathleen Wessel, Vice President of Business Management and Operations of the American Hospital Association (AHA) podcast, is joined by Seema Verma, EVP and GM of Oracle Health and Life Sciences, to discuss her pivotal role in the "Patients Over Paperwork" initiative at the CMS and how technology is taking healthcare to entirely new levels of efficiency, intelligence, and helping bring back the doctor-patient relationship.